on the subway...
The following images were captured in Line 2 of the Beijing Subway system at Fuxingmen and Yonghegong stations. Accommodated in back-lit displays, subway advertising projects bright and vivid images to Beijing's subterranean commuters.
TITLE
Image 1.
CONTEXT
Platform view. Fuxingmen subway station. February 2012.
DESCRIPTION
Line of track-side back-lit poster hoardings.
TITLE
A beautiful city environment needs everyone's protection (Meihaode chengshi huanjing xuyao dajia gongtong weihu)
CONTEXT
From platform, Fuxingmen subway station. February 2012.
DESCRIPTION
Back-lit poster.
TITLE
Beijing Spirit: Patriotism, Innovation, Inclusiveness, Virtue (Beijing jingshen: aiguo, chuangxin, baorong, houde).
CONTEXT
From platform, Fuxingmen subway station. February 2012.
DESCRIPTION
Back-lit poster.
TITLE
Beijing
Spirit: Patriotism, Innovation, Inclusiveness, Virtue (Beijing
jingshen: aiguo, chuangxin, baorong, houde).
CONTEXT
From platform, Fuxingmen subway station. February 2012.
DESCRIPTION
Back-lit poster.
TITLE
Beijing Spirit: Patriotism, Innovation, Inclusiveness, Virtue (Beijing jingshen: aiguo, chuangxin, baorong, houde).
CONTEXT
From platform, Fuxingmen subway station. February 2012.
DESCRIPTION
Back-lit posters.
TITLE
Forging a civilized industry brand. Building a [more] human subway. Vying to be service "supermen" (Duanzao wenming hangye pinpai. Jianshe renwenxing ditie. Zhengzuo fuwu "chaoren").
CONTEXT
At exit, Yonghegong subway station. February 2012.
DESCRIPTION
Back-lit poster.
TITLE
Wenwen and Mingming wish subway passengers safety, health and comfort (Wenwen, mingming zhu ditie chengke: Ping'an, jiankang, shuxin).
CONTEXT
At exit, Yonghegong subway station. February 2012.
DESCRIPTION
Back-lit poster.
