on the ring road...
The following images were captured along the West and North 4th Ring Road in Haidian district (between the red and blue markers on map).
The combination of white on red hoardings and bunting is a salient feature of the ring road, and is the clear advertising theme along the thoroughfare. Beijing's ring roads are its busiest roads, and the themes of civilization, harmonious society and Beijing spirit receive top billing along them.
TITLE
Beijing Spirit: Patriotism, Innovation, Inclusiveness, Virtue (Beijing jingshen. Aiguo, chuangxin, baorong, houde).
CONTEXT
On building facade alongside ring road vicinity Beisihuan zhonglu and Zhongguancun lu).
DESCRIPTION
Giant electronic board. January 2012.
TITLE
Beijing
Spirit: Patriotism, Innovation, Inclusiveness, Virtue (Beijing
jingshen. Aiguo, chuangxin, baorong, houde).
CONTEXT
At major intersection of Beisihuan zhonglu and Jingzang Expressway.
DESCRIPTION
three dimensional advertsising structure. January 2012.
TITLE
Civilized traffic, safe Spring Festival (Wenming jiaotong, ping'an chunyun).
CONTEXT
At ring road exit.
DESCRIPTION
LED traffic display. January 2012.
TITLE
Practice
Beijing Spirit. Construct a civilized Haidian
(Jianxing Beijing jingshen. Jianshe wenming
Haidian).
CONTEXT
Hung across pedestrian overpass railing, vicinity Beisihuan xilu and Haidian zhongjie.
DESCRIPTION
White on red linen banner. January 2012.
TITLE
Everyone is Haidian's image, all are a force for civilization (Renren doushi Haidian xingxiang, gege doushi wenming liliang).
CONTEXT
Hung across pedestrian overpass railing.
DESCRIPTION
White on red linen banner. January 2012.
TITLE
Beijing
Spirit: Patriotism, Innovation, Inclusiveness, Virtue (Beijing
jingshen. Aiguo, chuangxin, baorong, houde).
CONTEXT
On billboard tower, vicinity intersection Beisihuan xilu and Wanquanhe lu.
DESCRIPTION
Large billboard. January 2012.
TITLE
Practice
Beijing Spirit. Construct a civilized Haidian
(Jianxing Beijing jingshen. Jianshe wenming
Haidian).
CONTEXT
Hung across pedestrian overpass railing.
DESCRIPTION
White on red linen banner. January 2012.
TITLE
Build a harmonious new Haidian, make a
civilized new life (Gouzhu hexie xin Haidian, gongchuang
wenming xin shenghuo).
CONTEXT
Hung across pedestrian overpass railing.
DESCRIPTION
White on red linen banner. January 2012.
TITLE
Implement the spirit of the seventh session of the Sixth Plenary Session of the party, promote the development and prosperity of socialist culture (Guanche dangde shiqijie liuzhong quanhui jingshen, tuidong shehuizhuyi wenhua dafazhan dafanrong).
CONTEXT
On billboard tower.
DESCRIPTION
Yellow on red billboard. January 2012.
TITLE
Practice Beijing Spirit. Construct a
civilized Haidian. Patriotism, innovation, inclusiveness, virtue
(Jianxing Beijing jingshen. Jianshe wenming Haidian.
Aiguo, chuangxin, baorong, houde).
CONTEXT
Hung across pedestrian overpass railing.
DESCRIPTION
White on red linen banner. January 2012.
TITLE
Practice Beijing Spirit. Construct a civilized
Haidian. Patriotism, innovation, inclusiveness, virtue
(Jianxing Beijing jingshen. Jianshe wenming Haidian.
Aiguo, chuangxin, baorong, houde).
CONTEXT
Hung across pedestrian overpass railing.
DESCRIPTION
White on red linen banner. January 2012.
TITLE
Vigorously carry forward Beijing Spirit, build a harmonious society pre-eminent district (Dali hongyang Beijing jingshen. Jianshe hexie shehui shoushan zhi qu).
CONTEXT
Hung across building facade.
DESCRIPTION
White on red large billboard. January 2012.
TITLE
Beijing Spirit: Patriotism, Innovation,
Inclusiveness, Virtue (Beijing jingshen. Aiguo, chuangxin,
baorong, houde).
CONTEXT
Hung across pedestrian overpass railing.
DESCRIPTION
White on red linen banner. January 2012.
